Wines of Centre-Loire: a new brand identity

For several months, the winegrowers of the Centre-Loire, meeting in workshops, worked collectively to develop a new visual identity, to achieve a common purpose: to highlight the mosaic of terroirs of our region and transmit the heritage of an authentic wine culture.

The nine motifs arranged in a circle like a large family symbolise the values of the Centre-Loire. The illustration describes the manual know-how, a major characteristic of a vineyard made up of artisan winemakers.